Project brief
The aim of this logo design was to create a monogram using the fitness instructor's initials to achieve recognisability. She desired her brand to be associated with her name and to convey the message of a professional, high-quality service.
Strength and Serenity
This fitness brand redefines the usual bold and intense palette, embracing soft, calming tones that reflect patience, security, and care—values that truly matter to women on their wellness journey. Focused on rehabilitation and holistic well-being, it’s designed to make every woman feel supported and empowered.
The logo’s sharp, clean lines represent inner strength and confidence, while its diagonal elements add a sense of movement and progress, embodying the brand’s commitment to helping women thrive, both physically and emotionally.
